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Nonprofits competing for brand new car
Toyota program:
Five NH agencies seeking online votes from the public.
By MELANIE PLENDA
Union Leader Correspondent
GILSUM —
Toyota Motor Co. is out to help nonprofits in a big way — donating 100 new
vehicles in 100 days to social agencies and organizations across the country
through its 100 Cars for Good program.
AIDS Services for the Monadnock Region is one of five New Hampshire finalists in
the program, putting it in the running for a brand new car — if the agency gets
enough online votes from the public.
While Toyota supplies the cars and the warranties, community participation
decides who gets the cars.
Toyota will showcase five nonprofit organizations each day for 100 days on
Toyota’s Facebook page (http://apps.facebook.com/carsforgood) and communities
are encouraged to gather as many votes as possible.
AIDS Services will be one of the five organizations highlighted for voting on
Thursday, June 2.
Visitors to the Toyota Facebook page can vote once for the organization they
feel is most deserving of a new Toyota vehicle.
The Monadnock social service agency made its own video for the competition (youtube.com/
watch?v=y8Y5pjpGQXI), which highlights its need for reliable transportation.
“In rural New Hampshire, transportation is always an issue,” said Arne Grandell,
agency board chairman.
“Unlike more urban centers, public transport doesn’t exist in outlying villages
and towns.
For people living on a limited fixed income, owning a car can be
cost-prohibitive, not to mention the rising cost of gas.
We’ll put this vehicle to very good use in many different ways.”
Vying for cars
In addition to AIDS Services, other New Hampshire agencies that have been chosen
as finalists include the New Hampshire Food Bank, Girls Inc. of New Hampshire,
Families in Transition in Manchester and Granite State Independent Living in
Concord.
Each agency gets its own voting day. The New Hampshire Food Bank was first on
Wednesday. The rest of the New Hampshire agencies’ voting days are Girls Inc.,
June 1; AIDS Services for the Monadnock Region, June 2; Familiesin Transition,
July 13; and Granite State Independent living, July 14.
Toyota: Out to help
Toyota, on its website, says it “wants to salute do-gooders by giving 100 cars
over 100 days to organizations that could really use a new set of wheels.”
Beginning in March, the automaker allowed registered 501c(3) non-profits to
apply online through its Facebook page at facebook.com/ toyota, for a chance to
win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna
Mobility.
Five hundred nonprofits were selected as finalists, and voting began earlier
this month. A total of 100 vehicles will be given away.
Toyota’s 100 Cars for Good finalists were selected by an independent panel of
judges that Toyota deemed experts in the fields of philanthropy and corporate
social responsibility. All finalists represent nonprofit organizations in a
broad range of categories including animal welfare, arts, education,
environment, health, safety and human services.
Participants created an online profile, which often include videos showcasing
how the organization plans to use a new Toyota vehicle to do good in its
community.
A vehicle will be awarded daily through Aug. 16. Voters may place one vote a
day, each day, over the course of the program.
With each vehicle, Toyota Financial Services will provide a six-year 100,000
mile Toyota Vehicle Service Agreement to help provide extended protection from
mechanical breakdowns beyond the vehicle warranty.
Assisting with HIV/AIDS
AIDS Services for the Monadnock Region has been around for 22 years and is the
smallest of the state’s AIDS services organizations, said Susan McNeil, the
executive director and the nonprofit’s sole employee.
But with the help of volunteers and a part-time, contracted case manager, O’Neil
caters to the needs of 29 clients and family members — 50 people, every day.
If the agency wins, the new vehicle — replacing an old van — will be used to get
clients to medical and dental appointments, some of which are in Boston, and to
the food pantry eight miles away in Keene, as well as serving as a loaner
vehicle when necessary.
The group also provides education and prevention programming and outreach to
gays.
McNeil said the agency makes regular trips to Boston to get clients to dental
care.
Since many are on Medicaid and Medicare, the only dental work that’s covered is
extraction. But a dental school in Boston will do a wide variety of work so that
the clients don’t have to lose their teeth and can get preventive care.
Each trip in the agency’s 1996 Dodge van, given the cost of gas, is about $138,
she said.
But with a new, energy-efficient vehicle, it could save on gas and safely make
the trip to Boston or anywhere else.
Dubbing themselves “the little agency that could,” the organization made a
twominute YouTube video in its application to the contest — illustrating how
much it uses the van, named Lola, to get clients to where they need to be.
“We’ve used it to move people, to get to the food bank and back to haul
equipment
— we use it for everything,” McNeil said. “As you can see in the video it’s an
antique.”
Community support
Computer Solutions of Keene, at 117 Main St., will set up a voting station
inside the store so that people can casttheir vote for the agency.
According to Bill Stevens, retail sales manager, “We applaud the success of AIDS
Services in making it to the finalist round in Toyota’s 100 Cars for Good
program. As the only New Hampshire agency outside of Greater Manchester to be
chosen, as well as the smallest, we’re rooting for local residents to come out
and cast their vote in the store from 8 in the morning to 8 at night.”
For a complete list of the Toyota 100 Cars for Good finalists, go to
facebook.com/ toyota.